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Archive for January, 2010

Local Non-Profit Helps Children in Southern Sudan

Sunday, January 17th, 2010

Friends Unite announced that it will partner with the Southern Sudan Fellowship (SSF) to help children in Southern Sudan.  SSF is a 501(c)(3) tax-exempt organization whose mission is to improve the lives of Sudanese families in North Carolina and Southern Sudan through education, enrichment, and cultural exchange.

SSF is planning to build a secondary high school in the village of Akot in Southern Sudan.  Once built, the school will accommodate nearly 300 students.  It is also being considered as a school exclusively for girls.  “Friends Unite supports access to education for children who otherwise do not have it.  What SSF is doing in providing education to children in Southern Sudan is something Friends Unite can enthusiastially support,” says Murali Bashyam, President of Friends Unite.

To read more about and support SSF, please visit their web site at

Friends Unite Taps Anoroc to Develop Global Brand

Sunday, January 17th, 2010

Friends Unite, a 501(c)(3) charitable organization,  hired Anoroc Agency, a Raleigh based digital media and marketing agency, to develop brand positioning strategies and brand touch points including the Friends Unite logo, identity, Web site, and collateral.

AnoLogix, the agency’s digital marketing division will develop Friends Unite Web strategy including SEO, CRM strategy and functionality. The Anoroc team will also be creating the non-profit’s social media strategy including a privately branded Friends Unite social networking site, Facebook platform and custom blog site.

“There are many challenges that face people around the world – poverty, health, education, disease, and hunger being among them. Friends Unite believes that people have the strength, knowledge, and desire to help themselves if given a chance. The organization’s mission is to not only provide monetary capital to help people, but to focus on human and intellectual capital as well developing networks small and large to unite for common charitable goals. We’re very excited to partner with them in accomplishing their mission,” said Deborah Loercher, president, Anoroc Agency.

About Friends Unite: The charitable mission of Friends Unite is to provide the support necessary for people to help themselves, and to partner with companies, individuals and communities who can change people’s lives through innovation, technology, social progress, and expansion of knowledge. Friends Unite will provide funding and support for the advancement of education, health services, and other basic necessities such as food, water, and shelter that are often compromised by poverty.

About Anoroc Agency: Anoroc helps companies re-invent, re-emerge and re-position by creating branding strategies that speak to their consumers uniquely and directly. Anoroc builds brands through strategic marketing, advertising, brand development / positioning, graphic design, integrated public relations, digital media, Web development, social media, experimental marketing, film/video.   Visit Anoroc at